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Our
Story

“When I first launched Yalla, my vision was to create a vape brand that truly represented the Middle East—a brand we could proudly call our own. I wanted it to reflect the region’s rich culture, vibrant society, and growing success, while offering something unique and innovative in the market.

Our core mission is to help people quit smoking by offering a range of alternative nicotine delivery products. We don’t see ourselves as just a vape brand, but rather as an alternative nicotine solutions provider. We’re constantly exploring innovative ways to support people in their journey to quit smoking.”

CEO Umran Khan

why

YALLA is more than just a word,
it’s a powerful call to action.

Our brand illustrates the importance of taking action. We are here to inspire and motivate our customers to make positive changes in their lives. Quitting smoking is a journey that demands commitment, and we encourage people to take that step, motivating them to quit smoking and adopt healthier choices for a lifetime.

Our goals is to promote a
positive mindset each day.

represents a way of life

what makes us different

ADVANCED
TECHNOLOGY

YALLA integrates cutting-edge
technology for peak vaping
performance.

innovative
product designs

Meticulously curated flavours and stylish products, crafted through dedicated research and development.

MIDDLE EASTERN
HERITAGE

YALLA takess pride in being a 100% Middle Eastern brand from the UAE, inspired by local culture.

our values

Quality

YALLA stands out as Dubai’s leading alternative nicotine delivery brand , merging innovation, quality and cultural elements to provide a wide array of products focused on safety and enjoyment.

Empowering

We inspire our customers to make a change, encouraging you to stop smoking and choose healthier options for the long term.

Ambitious

Our amibition fuels our desire to create a positive impact in the world and build a brighter future for our customers.

Transparent

We cultivate a lively vaping commnuity, supporting responsible practices and championing clear regulations, all while promoting a fulfilling and tobacco-free lifestyle.